AMERICAN OWNED

Boost Your Merch Game with Custom Bandannas That Hit Every Note

The summer months conjure up images of warm weather, with people out and about attending concerts and festivals, participating in fun run and outdoor fundraising events, or simply taking their furry friend out for a walk. As folks gear up to be outdoors, the opportunities for brands to get in front of a diverse and large set of eyes increases exponentially.

For decorators looking to grow their book of business, working with brands on merch is a no-brainer during this season. And even with some of the economic uncertainty, there are ways to capitalize on this profit opportunity. One stand-out option is partnering with Bandanna Warehouse. The company is your ticket for front row success with entertainment branding at events, concerts, and festivals using USA-made custom bandannas for people and pets.

Front-Row Merch Options

With concert and festival season kicking off, this is the perfect time to get unique branded gear into the hands of attendees. From promoting event sponsors to the bands themselves, decorators can cash in on this unique opportunity without adding equipment or breaking the bank. According to a 2025 Fan Report from atVenu, fans spend the most on merchandise on average, when buying merchandise, food, and drinks. That number comes in at a whopping $61 average spend, a number that has increased over the last few years.

While traditional T-shirts will always be a popular go-to, unique items like bandannas help a brand stand out in the concert crowd. Entertainment bandannas are popular merch items for:

· Concerts

· Outdoor events

· TV shows

· Recording artists

· Rodeos

· Restaurants and breweries

· Video gaming events

· Social media videos and promotional campaigns

· Festivals

The best part about breaking into this space when partnering with Bandanna Warehouse is that decorators don’t have to invest in additional equipment or even hold up production on their current equipment to fulfill the orders. With four in-house printing processes, the company can help you fulfill the orders:

· Digital Printing

· Screen Printing

· Rotary Printing

· Duplex Printing

Branding Success for People and Pets

In addition to offering in-house printing processes, Bandanna Warehouse also offers exciting styles for people and pets. Encompassing everything from a 22” solid color bandanna to pet triangles, there’s something for everyone. Plus, their made-in-USA business model sets them up as the perfect partner in today’s economic climate.

One key to success in the world of concerts and entertainment is making sure you provide premium experiences that keep audiences coming back for more. With standout merch like bandannas, you provide your customers the opportunity to get their brand in front of a crowd in several ways:

· Attendees: From a standard bandanna to a large 27” bandanna to an extra-large 35” Fashion-Danna wearable – which can create a unique alternative to a concert T – concert-goers can find something to fit their style and fashion accessory needs.

· VIPs: Recommend clients include a trendy tie-dye cotton bandanna as a limited-edition piece as part of VIP package merch. The artist and tour name can be overprinted on the dyed 22” square cloth in a variety of ways, including the step-and-repeat rotary method.

· Small, local events: Town fairs, community festivals, and biker rallies allow brands to interact with potential customers. At bike shows, a Hav-A-Danna with 8” ties is worn under a helmet, so it will be a highly desired giveaway with its diverse 23 colors and patterns available.

But decorators don’t have to be limited to products for people. More and more, people are purchasing fun swag for their pets, creating an even bigger opportunity for brands during the summer months.

When it comes to outdoor entertainment, there are plenty of pet-friendly events, such as outdoor festivals, local farmer’s markets, political rallies, and fun runs. Check out what Bandanna Warehouse has to offer in this arena:

· Pet triangles: The perfect way to make four-legged friends feel extra special while promoting a local brand or band.

· Snap and Go: Adjustable fit for any size dog or pet makes for the “paw-fect” logo wearable that gets your customer’s brand noticed.

· Paw Power collars and leashes: Part of a pet’s daily routines, making them prime opportunities for delivering vibrant and consistent branding.

Sustainability is becoming a cornerstone in merchandising, especially at large events that draw environmentally conscious audiences. More organizers are opting for eco-friendly materials and processes in their merch customization options. For those customers, Bandanna Warehouse helps decorators step up to the plate. Its 100% natural cotton bandannas are the perfect choice for those looking for a sustainable fashion accessory. The bandannas are made from premium-quality cotton, which is free from harsh chemicals and pesticides, making them safe for the environment.

Big Crowds, Small Details:

As apparel decorators continue to explore more ways to build business, consider how working with a made-in-USA partner is one ticket to front row success. Bandanna Warehouse manufactures products in both Greenville, South Carolina and Tryon, North Carolina, easing any tariff and supply chain concerns. With its commitment to quality and artistic excellence, Bandanna Warehouse ensures that your clients will be impressed by the unique and attention-grabbing designs.

Get a free sample pack and don’t let the concert and outdoor event branding opportunities slip away!