Boost Beverage Branding Opportunities with Custom Bandannas for People and Pets
The beverage industry is a big one. It encompasses everything from healthy options such as protein shakes and energy drinks, to coffee, alcoholic, and bottled water and soft drinks. Breaking it down into specific groups, this includes companies such as wineries and craft breweries, coffee and tea shops, health food stores, and more.
From the local to national level, the beverage market offers an enormous opportunity for apparel decorators. Shops are likely printing T-shirts and other merch for the local craft brewery or coffee business. For those contract decorators out there, perhaps you have an account that services larger beverage chains.
But to stand out in such a big market, decorators must think differently. For beverage clients, decorators aren’t just the people printing their merch. They’re also the people advising them on how that merch will make their business successful. Decorators that shift their mindset to a printing and branding campaign partnership mindset will see success, and it requires going beyond the traditional.
T-shirts are great; caps are always popular. But what about bandannas, your artistic branding canvas? Bandanna Warehouse not only does it provide a two-for-one punch through products for people and pets, but they can also assist in any decorating needs. This equips decorators to take on more clients or offer something special to their current accounts.
These items make great employee and customers products, giving them something to wear time and time again. Let’s take a look at the numbers to flesh out the full profit potential
Digging into Beverage Data
According to a report from Mordor Intelligence, the beverage market is expected to grow from $3.56 trillion in 2023 to $4.39 trillion by 2028 at a CAGR of 4.26% from 2023-2028. The report specifically dissects the opportunity in healthy beverages. The rising popularity in low- or zero-sugar health drinks, protein shakes, and energy drinks is on the rise.
There’s more.
Statista.com shares that the number of enterprises (businesses) in the beverages market is projected to amount to over 100,000 in 2024. The report goes on to state that despite it being a highly competitive market, it will remain hugely profitable.
With that growth, brands increasingly seek new flavors and added functionalities to their beverage options. On a national scale, this includes big-name companies such as Coca-Cola and Starbucks looking to expand their reach into areas such as health drinks.
Even on the local level, these numbers speak volumes. Local coffee shops often create drinks that cater to the needs of their communities, such as honey-based teas. All micro-breweries create seasonal offerings and wineries change up their pairings throughout the year. These local businesses are in constant need of branding opportunities and updated merch to sell to their customers.
Bandannas for Beverages
What does this mean for decorators? The constant need for updated merch provides nearly limitless profit opportunity. While national accounts are great and a goal to aim for, for the purposes of this article, let’s scale it down and target local and regional beverage opportunities.
Most decorators working within this space probably print traditional T-shirts for the local brewery. It’s likely shops also provide embroidered logos on hats and other swag for the brewery to keep on hand year-round for its customers to purchase at will. Here’s the chance to step beyond “T-shirt person” into “trusted branding consultant.”
But sometimes, it pays to print something unique that will catch the eye of the customer. The perfect beverage pairing lies in bandannas from Bandanna Warehouse. The company offers products for both people and pets, creating a two-for-one profit opportunity.
Let’s start with people. The large, solid triangle is a great way to introduce these products to the local brewery. The 22×22” bandanna is perfect to print for both employees and customers. It can be screen-printed with the brewery’s logo for employees to wear as a fashionable uniform accessory.
Bonus: Because it’s fashionable, they will likely wear it outside of work as well!
Up your game with a custom paisley bandanna. Go large to enhance brand awareness with a fashionable logoed fabric billboard: a 22” screen- or rotary-printed bandana in bright colors. The brewery can use these products as a fun promotional giveaway for VIP customers, to market a seasonal lineup of craft beers, or to simply say ‘thank you’ after a certain number of beers are sampled.
On the pet side of things, most craft breweries and regional wineries are pet-friendly, offering outdoor seating options. What better way to help your client sell to these customers than through Pet Triangles.
Bandanna Warehouse has plenty of options to choose from with its Swag-Wag product line.
Pet triangles are ideal for promotional branding at events and company giveaways, offered in a variety of sizes, materials, and stock colors. You can print your own screen-printed designs from our blanks in-stock inventory, but if your shop is busy processing T-shirt orders, let Bandanna Warehouse help!
Choose from any of our (5) in-house imprinting options; including digital transfers as a full color PMS match decal process or go-to the higher end look with pure edge-to-edge limitless colors or photographic designs digitally printed into (2) fabric substrates.
Go one step further and create matching sets for owners and their pets to wear. Not only will you give them something fashionable, but pets are walking billboards and will get your customer’s branded advertising message in front of a larger audience time and time again “wagging that swag” for each passerby to see!
Online Opportunities
Of course, alcoholic beverage providers aren’t the only ones operating within this space. Let’s talk about local coffee shops for some additional decorating opportunities. Like breweries, many local coffee shops now offer outdoor seating, again setting these customers up to offer bandannas for both people and pets.
But let’s use the coffee shop to exemplify another merch opportunity: e-commerce. The last few years have seen a massive shift toward online stores and company retail pop-up shops. Here’s where you as the apparel decorator can shine.
Let’s say you’ve already set up a company store where the coffee shop employees can select from a number of shirts, caps, and other gear they can wear to work. Adding bandannas from Bandanna Warehouse gives them another exciting option to choose from. Now they aren’t just wearing a T-shirt to work — they’re also wearing a bandanna around their head, tucked into a pocket, or as a hair tie.
Or say the coffee shop is doing a holiday campaign to get customers in the door. They have three holiday beverages they’re offering for a limited time. Offer bandannas printed with the limited drink options that the shop can give to their clients that purchase them.
Overall, the growing beverage market is very lucrative. Any beverage brand can use eye-catching 22×22” bandannas and pet triangles as a large giveaway at events, festivals, concerts, or just in their local area and business. Bandanna Warehouse is here help, whether it’s as a provider of the blanks or with its (5) USA in-house printing methods — digital, screen printing, custom color rotary, and exclusive duplex two-sided imprinting to full color transfers. Raise your glass and cheers for you – click and order a free sample kit pack to elevate beverage theme bandanna sales opportunities for every client!