New Year’s Resolution: Say Yes to More Orders Without Additional Work
Every year, the holidays bring about a refresh. It’s a time when people reflect on the past year: what went right, where they encountered struggles, and what they plan to change going into the new year. In that spirit of a refresh, one phrase is probably living at the top of nearly everyone’s mind: the famous New Year’s resolution.
For apparel decorators, the chaos of pre-holiday rush orders has died down, making way for evaluation of what needs to be refreshed in their businesses. For those owners out there, what are you evaluating? What New Year’s business resolutions do you need to make?
Despite the kitschy attitude that many associate a resolution with, when it comes to your business, you should make at least one and stick to it. Among all those business resolutions you’re considering, have you thought about engaging the services of a third-party partner to help in the promotional products space?
When a customer comes to you and says, I need 5,000 bandannas printed with my logo for a town festival, do you say no? When the local pet-friendly brewery wants 2,500 customized products that are perfect for pets and owners, can you say yes? This year, make it your New Year’s business resolution to partner with Bandanna Warehouse to meet your customers’ unique promotional products needs. Make it your resolution to take on more business without the extra work.
These items make great employee and customers products, giving them something to wear time and time again. Let’s take a look at the numbers to flesh out the full profit potential
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The Ultimate Unique Blanks Provider
Did you know that about 30% of Americans make New Year’s Resolutions? Many people, including business owners, want to improve. But unfortunately, research suggests that only about 9% (or lower according to some studies) of those that make a resolution keep it.
Don’t be in that 9% as a business owner. One of the most important things you can do going into a new year as an apparel decorating business is to look for key ways to improve. And there are a lot of them.
One avenue that rises to the top is looking for expansion opportunities, and promotional products are a natural fit. According to a State of the Decorated Apparel (SODA) survey conducted by Apparelist and PRINTING United Alliance in spring 2024, nearly 61% of those that participated have already expanded into promotional products. But that alone won’t make decorators successful.
Partnering with a company like Bandanna Warehouse is one crucial piece of the puzzle. With many decorators currently printing custom, one-off, and print-on-demand orders in-house, it can be nearly impossible to say “yes” to the big promotional order requests. Bandanna Warehouse helps you do that.
A second piece of the puzzle is making sure your customers that need promotional products stand out. Sure, T-shirts are great, but have they considered bandannas? Have they considered pet swag (which is a multi-billion-dollar industry)? Partnering with Bandanna Warehouse opens up the opportunities to grow your apparel decorating business.
The company has been a provider of American-made blanks since 1946, so you know the quality is what you and your customers expect. Take the 4800 series, for example. Available in 26 solid colors, the 22×22″ 100% cotton bandanna will likely be an eye-catching favorite for your customers who already order T-shirts from you.
Or if you want to take a piece of that billion-dollar pet product profit, consider the many pet triangles, Snap and Go Pet Triangle Bandannas from Bandanna Warehouse. Do you print T-shirts for the local vet office? How about the city 5K event? By partnering with Bandanna Warehouse, you can now offer those customers pet triangles that are sure to sell.
A Partner in Printing
The many unique blank items Bandanna Warehouse provides make it an easy New Year’s resolution choice to try something new. But just in case it isn’t, the company also offers imprinting services. While your apparel decorating business stays busy screen printing and embroidering custom runs of hats and
long-sleeves, you can trust Bandanna Warehouse to process the high-quantity orders of logoed promotional items.
With the industry’s only in-house, four USA-made imprinting processes, the company can help you elevate any campaign, from the local real estate agent to the regional car dealer.
Let’s start with digital printing, the full-color option. This process involves printing an image directly from a computer-generated design file onto fabric substrates by way of a large-format inkjet printer. Custom Digital Bandannas are created starting with a white cloth, then full-color graphics are printed on the front (the back is left solid white).
They also offer screen printing, which decorators are likely intimately accustomed with. The benefit of Bandanna Warehouse printing large quantities as a partner is that you don’t have to shut down your in-house operations to do so. Note that this method doesn’t allow for edge-to-edge printing; all designs must have a border (for example, when starting with a blank 22” bandanna, the imprint size will be 18×18”).
The third process the company offers is rotary printing. For all those customers asking about sustainability, this is a great option. Rotary printing creates a softer bandanna because the eco-friendly, water-based pigment dyes are absorbed into the cloth.
And finally, the company also does duplex printing. In this USA-made exclusive print process, the fabric is printed on both sides — a clear outline is produced on both sides of the fabric. The design is applied so skillfully by the printing cylinders that the result may be mistaken for a woven design.
Between providing high-quality blanks and offering four imprinting technologies, partnering with Bandanna Warehouse is an easy New Year’s resolution to make and keep for your apparel decorating business. As you wind down this year and get ready for the next, make it your resolution to try something new: Say yes to more orders and grow your business. Request the 2025 Catalog form.
