Unlock the Potential of Promo: Expand Your Sales with Custom Bandannas
As an apparel decorator, you already work with clients to provide heat transfers on sports jerseys, embroidered family reunion caps, and sublimated custom tote bags for the bridal party. But these customers’ needs extend beyond apparel designs and into the world of promotional products.
Unlock the potential of promo! Make the leap into the billion-dollar promotional industry with bandannas from Bandanna Warehouse. With four USA Made in-house imprinting options, the company can focus on the printing while you focus on the selling.
You’re already decorating apparel for your customers, whether it’s jerseys for their kids’ basketball team or matching shirts for the big family reunion. You’re probably also doing embroidered adult softball team caps, themed bridal party tote bags, and more. But these customers’ needs extend beyond apparel designs and into the world of promotional products.
From supporting the local church to 5k fundraisers, promotional products touch just about every aspect of life. And while many think about logoed T-shirts and baseball hats, have you considered bandannas?
There’s more to promotional bandannas than meets the eye. Just ask supplier Bandanna Warehouse (Greenville, SC.), a USA Made leader in the promotional products industry with over 75 years of experience, who sees each bandanna as a blank promotional canvas, ready to be transformed with one-of-a-kind custom logo artwork made specifically for your customer’s unique needs.
And the best part? Bandanna Warehouse offers four in-house USA printing options to customize small to large quantities for any bandanna or fabric wearable from people to pets. You can focus on the selling and traditional decorating orders you have, and Bandanna Warehouse will focus on the rest.
Printing for Promotional Success
With the industry’s only in-house, four USA-made imprinting processes, the company can help you elevate any campaign, from the local real estate agent to the regional car dealer. Each brings different advantages, all designed to elevate its bandannas a step above other products.
Let’s break each down:
- Process No. 1 – Digital Printing (Full-Color Option): This versatile printing process involves printing an image directly from a computer-generated design file onto fabric substrates by way of a large-format inkjet printer. Custom Digital Bandannas are created starting with a white cloth before full-color graphics are printed on the front (the back is left solid white).
- Process No. 2 – Screen Printing (Most Popular): Make your client’s artistic designs come to life using this process. In screen printing, the imprint color is laid down on a dyed piece of cloth. Note that this method doesn’t allow for edge-to-edge printing; all designs must have a border (for example, when starting with a blank 22” bandanna, the imprint size will be 18×18”).
- Process No. 3 – Rotary Printing (Most Affordable): Rotary printing creates a softer bandanna because the eco-friendly, water-based pigment dyes are absorbed into the cloth. Colors will also appear vibrant for excellent brand matching. Not only is this ideal for your artistic-minded clients, but it also aligns with those that value sustainability.
- Process No. 4 – Duplex Printing (Exclusive Print Process): Your customers will go crazy for this USA-made exclusive print process for their branding campaigns. The fabric is printed on both sides — a clear outline is produced on both sides of the fabric. The design is applied so skillfully by the printing cylinders that the result may be mistaken for a woven design.
ROTARY PRINTED BANDANNA
As an apparel decorator, you’re likely familiar with a few or all of these processes and know that each one fills the various needs of your customers. What makes it ideal to work with Bandanna Warehouse is that you don’t need to be the one imprinting these orders — the company will do it for you, saving you time to focus on those orders you’re already running without saying no to the promotional products opportunity.
The Benefits of Bandannas
Working with Bandanna Warehouse is about more than just the partnership in printing. It’s also about offering something fun and fashionable in your journey into the world of promotional products. It’s a billion-dollar industry and doesn’t require you to go out and find new customers.
They’re a great add-on to what you’re already selling. A fit for just about every market and any business, organization or event, bandannas are a promo you need to include in every sales pitch.
Bandanna Warehouse makes it easy to sell these functional items. Take the basic 22×22” styles, for example. First, select one of the 24 in-stock solid colors. Next, provide your client’s artwork or let Bandanna Warehouse create a design for you at a minimal cost.
There’s a big area, up to 18 x 18″, to share your client’s message.
This product is a great fit for:
- Fundraisers
- Local insurance providers
- Real estate
- Banking and financial services
- Healthcare companies
- Sporting events
But don’t stop at people. Pets are also a great market to sell promotional bandannas into. Pet triangles can also be imprinted with logos and promotional mentions for your customers working in the following areas:
- Vets
- Pet-friendly breweries and wineries
- Fundraisers that are pet-friendly
The Benefits of Bandannas – cont’d
Bandanna Warehouse creates completely custom designs for your clients, rather than simply adding logos to solid-color bandannas. That means you can offer clients full-service design solutions — a surefire way to exceed expectations and blow any competition out of the water.
With so many options at your fingertips, lean on the talented design team at Bandanna Warehouse to create custom artwork unique to your client. Just send in their logo, PMS background color, any theme ideas or extra icons, and let the company’s creative team do the rest. They’ll follow up with mockup layout designs you can then review with your client — a simple way to show customers you’re willing to go the extra mile to make their experience one-of-a-kind. You’re already printing their kids’ sports jerseys, now see if their family-owned business needs some eye-catching promotional swag.
Bandanna Warehouse can become your custom, large-format, and quantity resource for more and larger size promotional orders with next-level business growth. Get a free sample kit and see what you could be offering your customers in the world of promo!